Quick Answer
Scarlett Johansson’s skincare brand was The Outset, a clean skincare company she co-founded with beauty executive Kate Foster in 2022. The brand focused on simple, hydrating products designed especially with sensitive skin in mind.
The Outset offered products including cleansers, serums, moisturizers, SPF products, masks, and lip treatments. Its signature routine is centered on three basic steps: cleanse, prep, and moisturize.
However, there is an important current update. The Outset officially closed its operations on September 28, 2026, after about four years in business. Existing orders were still being processed while remaining products could continue to appear through retailers while supplies lasted.
Table of Contents
- What Was Scarlett Johansson’s Skincare Brand?
- When Did The Outset Start?
- Why Did Scarlett Johansson Create The Outset?
- What Products Did The Outset Sell?
- Scarlett Johansson’s Skincare Routine
- What Made The Outset Different?
- Why Did The Outset Close?
- Where Could Customers Buy the Outset Products?
- Scarlett Johansson’s Role in The Outset
- Is the Outset Still Available?
- Key Takeaway
- FAQs
What Was Scarlett Johansson’s Skincare Brand?
The Outset was Scarlett Johansson’s skincare brand.
Johansson launched the company in 2022 with beauty executive Kate Foster. The brand presented itself as a simple alternative to complicated skincare routines and focused heavily on hydration and sensitive skin.
The idea came partly from Johansson’s own experience.
The actress has said that she grew up with sensitive and acne-prone skin. According to The Outset’s official brand story, she wanted to create skincare products that felt simple and comfortable enough for everyday use.
The brand’s philosophy was built around uncomplicated daily skincare rather than a large number of products.
When Did The Outset Start?
The Outset launched in March 2022.
The brand initially attracted attention because of Johansson’s involvement as founder and its focus on clean and sensitive-skin skincare. It later expanded into major retail channels, including Sephora, Nordstrom, and Goop.
At its launch, The Outset positioned itself as a modern skincare company rather than simply a celebrity merchandise line.
Its products were designed around everyday use and a straightforward routine.
Why Did Scarlett Johansson Create The Outset?
Johansson’s personal skincare experience played an important role in the company’s concept.
The actress has publicly discussed having sensitive skin and dealing with dryness, breakouts, and irritation.
The Outset was designed around the idea that skincare should be easy to understand.
Instead of asking customers to use many products, the company promoted a basic routine that focused on keeping skin clean, hydrated, and moisturized.
The brand described its approach as “Consciously Clean” and said it had eliminated more than 2,700 ingredients of concern from its formulas.
What Products Did The Outset Sell?
The Outset developed a range of skincare and beauty products.
Some of its better-known products included
| Product | Main Purpose |
| Gentle Micellar Antioxidant Cleanser | Cleansing |
| Firming Vegan Collagen Prep Serum | Hydration and skin prep |
| Nourishing Squalane Daily Moisturizer | Moisturizing |
| Botanical Barrier Rescue Balm | Barrier support |
| Total Clarity Dark Spot Serum | Dark-spot care |
| SPF products | Sun protection |
| Lip Oasis | Lip treatment |
| Masks | Additional skincare care |
The brand’s official skincare routine highlighted three core products: the Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, and Nourishing Squalane Daily Moisturizer.
Gentle Micellar Antioxidant Cleanser
The cleanser was designed as the first step in the routine.
The Outset said its formula used micelles to lift away makeup, sunscreen, and impurities without harsh surfactants. The company also highlighted a blend of amino acids intended to help maintain skin hydration.
Firming Vegan Collagen Prep Serum
The serum was one of the brand’s signature products.
The Outset described it as a four-in-one formula designed to firm, brighten, plump, and hydrate the skin.
The product also used the brand’s proprietary Hyaluroset Complex, which The Outset described as a plant-based alternative to hyaluronic acid.
Nourishing Squalane Daily Moisturizer
The moisturizer was designed to provide long-lasting hydration.
The formula included squalane, avocado oil, and plum oil. The brand positioned it as a lightweight moisturizer suitable for sensitive skin.
Scarlett Johansson’s Skincare Routine
The Outset promoted a simple three-step routine associated with Scarlett Johansson.
Step 1: Cleanse
The routine started with the Gentle Micellar Antioxidant Cleanser.
Its purpose was to remove makeup, excess oil, and daily impurities while maintaining hydration.
Step 2: Prep
The second step used the Firming Vegan Collagen Prep Serum.
The brand described this as Johansson’s favorite product from the range and positioned it as a multi-purpose serum.
Step 3: Moisturize
The final step used the Nourishing Squalane Daily Moisturizer.
The Outset said the formula provided hydration without clogging pores and was designed for sensitive skin.
This three-step approach became one of the main ideas behind the brand.
What Made The Outset Different?
The Outset entered a crowded celebrity beauty market but tried to distinguish itself through simplicity.
Focus on Sensitive Skin
Sensitive skin was central to the brand’s messaging.
The company promoted gentle formulas and described its products as clinically and allergy tested on sensitive skin.
Simple Routine
Rather than promoting a long skincare routine, The Outset emphasized a small number of daily essentials.
Clean Beauty Positioning
The company described its formulas as “Consciously Clean” and focused on avoiding ingredients it considered concerning.
Hyaluroset Complex
The brand developed its own Hyaluroset Complex and included it across its product range.
The Outset described it as a botanical alternative to traditional hyaluronic acid.
Why Did The Outset Close?
This is the most important update for anyone researching Scarlett Johansson’s skincare brand today.
The Outset announced that it was winding down operations in September 2026.
The company did not provide a detailed public explanation for the closure. Beauty Independent reported that the brand announced the decision on its website and that e-commerce operations had shut down.
People reported that operations officially ended on September 28, 2026, after approximately four years in business.
The closure came despite the brand gaining retail distribution and recognition during its operating period.
The Outset had expanded into retailers including Sephora, Nordstrom, and Goop, although its retail presence changed over time.
There is currently no reliable public evidence that Johansson has launched a replacement skincare brand.
Where Could Customers Buy The Outset Products?
During its operation, The Outset sold products through its own website and selected retailers.
Reported retail partners included:
- Sephora
- Nordstrom
- Goop
- Amazon
- Credo
- Cult Beauty
- QVC
- Revolve
- Shopbop
Beauty Independent reported that the brand’s own e-commerce operation had closed after the wind-down announcement.
Remaining products may still appear through retailers while inventory lasts, but availability should not be confused with the brand continuing normal operations.
Scarlett Johansson’s Role in The Outset
Johansson was not simply a celebrity ambassador.
She was a co-founder and the public face of the brand.
The Outset’s official website identified her as its founder and repeatedly connected the company’s skincare philosophy to her personal experience with sensitive skin.
Her involvement helped establish the brand’s identity.
She also promoted the three-step routine and appeared in the company’s marketing materials.
The company therefore represented one of Johansson’s attempts to build a business outside the entertainment industry.
Did Scarlett Johansson Own The Outset?
Johansson co-founded The Outset, but her exact ownership percentage was not publicly disclosed.
The company also received outside investment. The Najafi Companies backed the business, along with other investors.
Because private company ownership structures are not fully public, it would be inaccurate to claim that Johansson owned a specific percentage without reliable documentation.
Is the Outset Still Available?
The Outset is no longer operating as an active skincare company.
The company announced its decision to wind down operations in September 2026 and stopped its own online shopping operations.
Some products may remain available through third-party retailers while supplies last.
Customers should therefore check whether a particular product is actually in stock before assuming that the brand continues to operate normally.
Scarlett Johansson’s Beauty Business After The Outset
The closure of The Outset does not change Johansson’s wider business career.
She continues to have interests in film production through These Pictures, the production company she co-founded with Jonathan Lia and Keenan Flynn.
Her career also includes acting, producing, and directing.
The Outset was one chapter in that broader business portfolio.
Its closure also shows that celebrity involvement alone does not guarantee long-term success in the highly competitive beauty industry.
Key Takeaway
Scarlett Johansson’s skincare brand was The Outset, a company she co-founded in 2022 with Kate Foster.
The brand focused on clean, simple, and hydrating skincare, with particular attention to sensitive skin. Its best-known routine included a cleanser, serum, and moisturizer.
However, as of September 28, 2026, The Outset has officially wound down operations after around four years.
Some remaining products may still be available through retailers, but The Outset should now be described as a former Scarlett Johansson skincare brand, not an active beauty company.
FAQs About Scarlett Johansson Skincare Brand
What is Scarlett Johansson’s skincare brand?
Scarlett Johansson’s skincare brand was The Outset. She co-founded the company in 2022.
Is The Outset still in business?
No. The Outset announced that it was winding down operations in September 2026 and its online store stopped taking normal orders.
Why did Scarlett Johansson create The Outset?
Johansson said her own experience with sensitive and acne-prone skin inspired her to create a simple skincare line focused on hydration and gentle formulas.
What products did The Outset sell?
The brand sold cleansers, serums, moisturizers, SPF products, masks, lip products and other skincare items.
What was Scarlett Johansson’s favorite The Outset product?
The brand’s official skincare routine identified the Firming Vegan Collagen Prep Serum as Johansson’s “desert island product.”
Was The Outset made for sensitive skin?
Yes. Sensitive skin was a major part of the brand’s positioning. The Outset described its formulas as gentle and designed to support sensitive skin.
When did The Outset launch?
The Outset launched in March 2022.
Can you still buy The Outset products?
Some remaining products may still be available through retailers while supplies last, but the brand’s own online operations have ended.
Who founded The Outset?
Scarlett Johansson co-founded The Outset with beauty executive Kate Foster in 2022.
Does Scarlett Johansson have another skincare brand?
There is no reliable current evidence of another Scarlett Johansson skincare brand replacing The Outset after its 2026 closure.
