Quick Answer
Atelier Jolie is Angelina Jolie’s creative fashion house and community space in New York City. Jolie launched the project in 2023 at 57 Great Jones Street, a historic building associated with artists Andy Warhol and Jean-Michel Basquiat.
Rather than creating a traditional celebrity fashion label, Jolie designed Atelier Jolie as a place where artists, tailors, designers, artisans, and visitors can work together. The space includes fashion activities, exhibitions, workshops, talks, and food experiences.
By 2026, Jolie’s vision has expanded beyond New York. She has discussed creating additional Atelier Jolie locations internationally, with Brazil, Vienna, and Cambodia among the places being considered.
Table of Contents
- What Is Angelina Jolie Atelier Jolie?
- When Did Atelier Jolie Start?
- Where Is Atelier Jolie Located?
- Why Did Angelina Jolie Create Atelier Jolie?
- What Does Atelier Jolie Offer?
- Atelier Jolie and Sustainable Fashion
- Artists and Artisans at Atelier Jolie
- Angelina Jolie’s Maison Philosophy
- Atelier Jolie Global Expansion
- Is Atelier Jolie a Traditional Fashion Brand?
- Key Takeaway
- FAQs
What Is Angelina Jolie Atelier Jolie?
Atelier Jolie is Angelina Jolie’s creative house focused on fashion, art, craftsmanship, education, and community.
The word “atelier” traditionally refers to an artist’s or designer’s workshop. Jolie uses that idea to create a place where different creative people can work together.
The official Atelier Jolie website describes the space as a hub for creation, expression, and education. It invites artists, designers, and makers to collaborate.
This approach makes Atelier Jolie different from many celebrity fashion brands.
Jolie has said that she did not want to become a traditional fashion designer. Instead, she wanted to create a space where other people could develop their skills and careers.
That idea remains central to the project.
When Did Atelier Jolie Start?
Angelina Jolie introduced Atelier Jolie in 2023.
The project came after Jolie became interested in creating a different kind of fashion business. She wanted to bring together people who work behind the scenes in fashion, including tailors, pattern makers, artisans, and textile specialists.
British Vogue reported that Jolie wanted Atelier Jolie to operate more like a creative community and design workshop than a standard fashion store.
The project also reflected Jolie’s long-standing interest in humanitarian work.
She had worked with artisans and communities around the world through her humanitarian activities. Atelier Jolie gave her another way to support creative workers while bringing their skills to a wider audience.
Where Is Atelier Jolie Located?
Atelier Jolie is located at:
57 Great Jones Street
New York, NY 10012
The official website currently lists the space as open Tuesday through Saturday from 11 a.m. to 6 p.m.
The building has an unusual artistic history.
Andy Warhol previously owned the building, and Jean-Michel Basquiat used part of it as a studio. Its graffiti-covered exterior has become one of the recognizable visual features of Atelier Jolie.
The location therefore fits Jolie’s goal of connecting fashion with art and culture.
Why Did Angelina Jolie Create Atelier Jolie?
Jolie’s motivation goes beyond selling clothes.
She wanted to create a space where creative people could work together and receive more recognition for their skills.
Fashion often places most of the attention on designers or celebrities. However, many other professionals contribute to a finished garment.
These include:
- Tailors
- Pattern makers
- Textile artists
- Embroiderers
- Craftspeople
- Photographers
- Artists
- Independent designers
Atelier Jolie gives these people a platform.
In a 2026 interview, Jolie explained that the project had developed beyond her original expectations. She said that community activities such as talks, dinners, and gallery programming became increasingly important to the space.
This is one of the biggest differences between Atelier Jolie and a typical fashion company.
What Does Atelier Jolie Offer?
Atelier Jolie is not simply a shop.
Its official programming includes creative workshops, artist residencies, talks, exhibitions, and culinary events.
Fashion Workshops
Visitors can take part in activities connected to fashion and textile work.
The goal is to encourage people to create rather than simply purchase finished products.
Artist Programs
Artists and makers can use the space for creative projects.
Atelier Jolie has hosted different artists and designers through its residency and collaboration programs.
Gallery Space
The building also includes areas where artwork can be displayed.
This helps connect fashion with visual art.
Café
Atelier Jolie has worked with Eat Offbeat, a social enterprise that works with refugee and immigrant chefs.
The café creates another connection between food, culture, and community.
Educational Events
The official events schedule includes activities such as figure drawing, hand lettering, textile printing, and other creative workshops.
These programs help make Atelier Jolie more of a community space than a conventional fashion store.
Atelier Jolie and Sustainable Fashion
Sustainability is another important part of Jolie’s fashion project.
The concept includes upcycling, repairs, deadstock fabrics, and responsible materials.
When Atelier Jolie launched, Jolie discussed the importance of giving clothing a longer life instead of encouraging people to constantly buy new products.
British Vogue reported that much of the original collection used sustainable and ethical materials.
The project also encourages people to modify existing clothes.
Instead of throwing away an old garment because it looks worn or outdated, visitors can consider repairing or changing it.
This approach fits the broader movement toward slower and more responsible fashion.
Artists and Artisans at Atelier Jolie
One of the strongest features of Atelier Jolie is its focus on the people who actually make things.
The project has worked with artists and artisans from different backgrounds.
Its early collaborators included people working in:
- Embroidery
- Textile design
- Millinery
- Jewelry
- Illustration
- Photography
- Fine arts
- Tailoring
Atelier Jolie has also hosted artist residencies.
In 2024, the project highlighted a year of artisan-focused programming that included collaborations with artists and makers such as Simon Ungless, Chaz Guest, Giles Duley, and Valerj Pobega.
This model gives the space a constantly changing character.
Angelina Jolie’s Maison Philosophy
Although people may search for terms such as Angelina Jolie Maison Atelier, the official name is Atelier Jolie.
The word “maison” can still help describe Jolie’s broader concept because she is building something closer to a creative house than a standard clothing line.
Her philosophy focuses on people, craftsmanship, and collaboration.
Jolie has said that she does not want Atelier Jolie to revolve entirely around herself.
Instead, she wants the space to help other people develop their creative careers.
That philosophy also explains why the project includes art, food, and education alongside fashion.
Atelier Jolie Global Expansion
One of the biggest developments in 2026 is Jolie’s plan to take Atelier Jolie beyond New York.
In a September 2026 interview, Jolie said that Brazil could become the first international Atelier Jolie location. She also said teams were being discussed in Vienna and Cambodia.
This would turn Atelier Jolie from a single New York location into a potentially international creative network.
Jolie’s idea is for each location to work with local artists and makers.
That means an Atelier Jolie in another country would not necessarily copy the New York model exactly.
Instead, the local community could influence the space.
Brazil
Brazil has emerged as the possible first international location.
The country has a strong tradition of art, fashion, textiles, and independent craftsmanship, making it a natural fit for Jolie’s model.
However, the exact opening date and location have not been confirmed.
Vienna
Jolie has also discussed conversations with teams in Vienna.
The city has a long history of art, design, music, and architecture.
A Vienna location could therefore add a European creative center to the Atelier Jolie network.
Cambodia
Cambodia has a particularly personal connection to Jolie.
She has worked in the country for decades and founded the Maddox Foundation there.
A future Atelier Jolie location in Cambodia could connect fashion and craftsmanship with local artists and makers.
However, it should currently be described as a planned or discussed location, not an officially opened branch.
Is Atelier Jolie a Traditional Fashion Brand?
Not exactly.
Atelier Jolie does have fashion products and custom clothing services, but the project is broader than selling garments.
| Traditional Fashion Brand | Atelier Jolie |
| Mainly sells products | Combines products with creative experiences |
| Designer-led | Collaboration-led |
| Focuses on collections | Focuses on artists and makers |
| Shopping is central. | Community is central. |
| Seasonal fashion focus | Workshops and creative programming |
| Consumer-focused | Education and participation are also important. |
Jolie’s approach makes Atelier Jolie closer to a creative collective and cultural space than a normal celebrity clothing company.
Is Atelier Jolie a nonprofit?
Jolie has described the broader Atelier Jolie model as nonprofit and focused on community benefit rather than simply encouraging consumption.
This is important because the project is not positioned solely as a commercial fashion label.
Its activities include creative education, artist collaboration, and community programming.
However, individual products, services, or events can still involve costs for visitors.
The official website currently lists paid and free programming depending on the activity.
Why Atelier Jolie Matters to Angelina Jolie’s Career
Atelier Jolie represents a new stage in Jolie’s career.
She is already known for acting and directing. She has also spent years working on humanitarian issues.
Fashion gives her another creative outlet.
But she has chosen not to build a conventional celebrity brand around her name alone.
Instead, Atelier Jolie emphasizes collaboration.
That approach connects several parts of her career:
Film: storytelling and visual creativity.
Humanitarian work: supporting communities and people with fewer opportunities.
Fashion: clothing, craftsmanship and design.
Art: exhibitions, artists and cultural programming.
Education: workshops and skill-sharing.
These areas give Atelier Jolie a broader purpose than a typical celebrity fashion project.
The Future of Atelier Jolie
The future of Atelier Jolie could be much larger than its original New York location.
Jolie has already discussed international locations and wants the project to work with local creative communities.
If the expansion happens, Atelier Jolie could become a network of creative spaces rather than one physical fashion house.
That would allow each location to develop its own identity while following the same basic principles.
The central idea would remain simple: give artists and makers a place to create, teach and work with their communities.
Key Takeaway
Angelina Jolie Atelier Jolie is more than a celebrity fashion brand.
Founded in 2023, the New York creative house combines fashion, art, workshops, craftsmanship, food and community programming. Its home at 57 Great Jones Street also connects the project with the artistic history of Andy Warhol and Jean-Michel Basquiat.
In 2026, Jolie is considering taking Atelier Jolie internationally, with Brazil, Vienna and Cambodia among the locations discussed.
The project’s biggest strength is its focus on people rather than celebrity branding. Jolie’s goal is to create opportunities for artists, artisans and local communities while encouraging creativity and more responsible approaches to fashion.
Frequently Asked Questions
What is Angelina Jolie’s fashion brand called?
Angelina Jolie’s creative fashion project is called Atelier Jolie. It launched in New York in 2023.
Where is Atelier Jolie located?
Atelier Jolie is located at 57 Great Jones Street in New York City. The official website currently lists opening hours from Tuesday through Saturday, 11 a.m. to 6 p.m.
Is Atelier Jolie a luxury brand?
Atelier Jolie has fashion products and custom clothing services, but Jolie’s concept is broader than a traditional luxury fashion label. It combines fashion with art, workshops, education and community activities.
Who founded Atelier Jolie?
Angelina Jolie founded Atelier Jolie in 2023.
What can people do at Atelier Jolie?
Depending on the schedule, visitors can attend workshops, exhibitions, talks, textile activities and culinary events. The official events page currently lists creative and food-related programming.
Is Atelier Jolie expanding?
Yes. In 2026, Jolie discussed expanding Atelier Jolie internationally. Brazil could become the first international location, while Vienna and Cambodia are also being considered.
Is there a Maison Jolie?
The official name of Angelina Jolie’s fashion project is Atelier Jolie. “Maison Jolie” can be used as a descriptive search term, but it is not the official brand name.
What makes Atelier Jolie different?
Atelier Jolie combines fashion with art, craftsmanship, education and community programming. Jolie has designed it as a collaborative space rather than a conventional celebrity fashion label.
